Prior to launching Creation Speak, Erica was the Director of Brand, Marketing and Communications (BMC) for Advisory Services – Americas at EY. In addition, she also managed Internal Communications globally for Advisory Services. In her Americas role for the 10,000-person practice across 11 regions Erica managed go to market campaigns, public relations/ advertising/ analyst relations, client events, leadership communications and communications channels. In her global advisory role she managed communications engagement across all channels including leadership, social and digital for the 40,000 person practice across 29 regions.
Erica has been working in marketing communications for 15 years. Prior to her current role Erica was
the BMC leader for the Southeast region at EY. Prior to her time at EY she spent half of her career building an impressive portfolio of communications and marketing work at global services firms including Accenture, Deloitte and Assurant. At Accenture she worked on both the client side and as a marketing manager. On the client side she was a communications consultant on large IT implementations; on the marketing side she managed high profile marketing programs that have garnered recognition in Fortune and Forbes magazines.
The other half of Erica’s career has been spent as a freelance marketing strategist helping high growth startups develop marketing plans, positioning and collateral. This blend of freelance and corporate experience has given Erica a unique ability to build new programs fusing a creative edge with consulting analytical skills. This strategic skill set allows her to work across organizations to drive mobilize change and drive innovation.
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