One thing that can’t be said about Kimberly Barnes is that she’s one dimensional.
Kimberly is the founder of ContentPark, a tech-driven content marketing agency that specializes in the production of premium content for large brands and small businesses. Using a proprietary machine-learning system, ContentPark provides its clients with content that’s both narratively compelling and formulated to perform better than competitors’ in search engine results.
ContentPark’s work can be seen on web assets managed by Fortune 500 companies such as Macy’s, AT&T and Southern Company.
Prior to ContentPark, Kimberly spent more than a decade putting her marketing expertise to work in higher education, at Fortune 500 companies and at globally-recognized, privately-held small businesses across the country. She guided company and campaign strategies and improved organizational efficiency as a data analyst. And as a creative director, both in an agency and in-house, Kimberly led teams through marketing campaign design and execution.
In her last corporate role, Kimberly was an SEO analyst where she worked with some of the more influential leaders in the industry on national telecom accounts, including Verizon, DirecTV and Frontier Communications.
Kimberly is a proud graduate of North Carolina Agricultural and Technical State University, where she began her post-secondary education as a chemical engineering major. She discovered, however, that marketing was a better fit, as it exercised her high aptitude for creativity and her desire to be challenged technically and analytically.
After graduating at the top of her business class with a bachelor of science in marketing, this self-proclaimed technophile taught herself HTML, CSS and PHP and received formal training in Ruby on Rails. She has since used this knowledge in a variety of her roles.
Overall, Kimberly desires to improve the content marketing world and the community as a whole. She passionately dedicates her time to eradicating hunger and homelessness and is a staunch advocate for diversity and inclusion in the workplace.
A lifelong learner, Kimberly is rarely seen without a book. She invests energy in self-study topics, such as self-improvement, marketing and consumer behavior, or cutting-edge tech, including artificial intelligence and machine learning.
To learn more about her and her team at ContentPark, visit their website (www.contentpark.co) or social media; Twitter (@_contentpark) and Instagram (@contentpark).
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